I transform complex systems into experiences people can understand, adopt, and trust.
Leading product strategy and enterprise design at IBM Consulting across financial services, healthcare, supply chain, and AI-powered platforms. From discovery workshops to shipped products, I bridge the gap between business goals, technical complexity, and human needs.
About Me
I’m based in Dallas, TX, and I lead cross-functional product teams that make complex systems feel effortless.
With over a decade of experience, my career started as an artist, illustrator, and designer. I developed a deep appreciation for storytelling, visual communication, and the human side of problem-solving. That creative foundation continues to shape how I approach product design today.
Today at IBM Consulting, I lead product strategy and experience design across financial services, healthcare, supply chain, and AI-powered platforms. I partner with business leaders, engineers, and product teams to navigate ambiguity, align stakeholders, and transform complex workflows into products that create measurable business value.
Over the last decade, I've helped organizations ranging from startups to Fortune 500 companies define strategy, improve operations, and deliver user-centered experiences. Whether facilitating discovery workshops, reimagining enterprise platforms, or shaping AI-powered experiences, my focus remains the same: making complexity feel effortless and building products people actually use.
I believe great products emerge when business goals, technical possibilities, and human needs are considered together. My work combines systems thinking, research, and design leadership to help teams move from uncertainty to clarity and from ideas to execution.
Product Design Approach
Clarity over Complexity
Simplifying workflows without losing capability.
Systems over Screens
Designing for scalability across products and teams
Decisions over Deliverables
Focusing on what drives meaningful outcomes
People over Processes
Setting teams up for success by investing in people, fostering trust, and removing blockers.
Collaboration over Silos
Aligning design with product, engineering, and business goals.
Outcomes over Assumptions
Using data and real usage to validate decisions and continuously improve the product.
Design Leadership & Mentorship
I believe leadership extends beyond delivery. Throughout my career, I’ve invested in mentoring designers, facilitating collaborative workshops, supporting community learning, and creating spaces where skills, creativity, and growth can thrive.
From coaching emerging talent to leading cross-functional design teams, I’m passionate about helping people build confidence, find clarity, and grow in their craft.
Over the years, I have had the pleasure of working with several exceptional brands and companies. Here are a few select past clients and partners.
What People Say
“Alicia is one of the most proactive and prolific designers I've known. Whatever she does, she should never lose this. She is the designer I want when I need to move quickly and feel confident that the work will be well executed. In addition, Alicia is surprisingly detailed in her work. She takes a very disciplined approach to design, ensuring it is defensible and thorough. I wish I could work with Alicia every day! She's an incredible asset.”
Gordon Clines
Partner & Head of Product Design, IBM
“Alicia consistently delivers high-quality work and demonstrates a strong commitment to her role. I learned a great deal from her about UX design and her thoughtful approach to projects, which was especially helpful since I was new to IBM. She’s a great teacher who takes the time to explain her process clearly and encourages collaboration. As she continues to grow, I’m confident she’ll keep building on her already strong design and mentorship skills.”
Eloise Netkim
Business Analyst, IBM
“Alicia is the kind of manager you always hope to work with. Whenever I've been stuck on a problem or needed advice on a topic, Alicia has always had a solution thanks to her rich background and experience in product design. Alicia exudes expertise and professionalism in everything that she works on. She is beyond talented in visual and service design - Alicia really is capable in all realms of product design. I've been lucky to call Alicia my manager!”
Kristen Pelenskij
Senior Designer, Dialexa
“Alicia has built a solid reputation and proven her reliability and excellence in design craft, and consulting. She has consistently demonstrated what it means to be a strong, reliable design lead. Most recently, her work on Toyota exemplified her strengths: she brought positive energy to the team and quickly built trust with cross-functional partners.
Christopher, a senior team member at Toyota, shared that he was impressed by Alicia’s work and attitude. That impression wasn’t isolated; it's been proven by their attempts to retain her as long as possible. Alicia built her reputation quickly and effectively, even with a difficult stakeholder in the mix.”
Karli beckner
Senior Manager, IBM
“I have been impressed with Alicia's contributions. She synthesized the discovery materials for a seemingly endless wave of client workshops. Additionally, she developed product user flows that helped crystallize the client's vision for innovation in supply chain planning. She also became our resident subject matter expert on PRIME, the client's design system. Finally, I appreciate how she was quick to share work samples that she had produced to help us ideate on how to respond to ever-changing client requests.”
Daniel Holt
Solution Architect & Software Engineer, IBM
“Alicia is a great workshop facilitator and communicator. She manages a room well, is agile in her approach, flexing when needed, and continues to drive toward the overall objectives. I hope to get to work with Alicia much more in the future. She is very pleasant to work with.”
Fred Mitchell
Associate Partner Strategy & Transformation, IBM
Let’s Build or Connect
Whether you’re building complex systems, exploring AI-driven products, or scaling design across teams, I’m always open to meaningful conversations.
